Gloria West and her race company Midwest Sports Events has been pushed out of Pewaukee and the triathlon run there for a decade, in favor of a local organizing group, Positively Pewaukee, according to a report in the Living Lake Country Reporter.
The weekly paper reports that the Village denied the event permit that West sought for the sprint distance triathlon based on Pewaukee Lake in early July. Past races have drawn roughly 1,200 participants.
The July 14 date that West had been seeking for the 2013 Pewaukee Tri has been reserved for a new multi-sport weekend organized by Positively Pewaukee.
The group is advertising an Olympic distance triathlon, duathlon and 5K run on that date. Sponsors include local businesses Attitude Sports, P3 Peak Performance Professionals and Performance Running Outfitters.