Bruce Keyes’ leadership in bringing a bike share system to Milwaukee and improving the Hank Aaron State Trail has helped his law firm, Foley & Lardner, earn a bronze award as a Bicycle Friendly Business.
Foley, the state’s largest law firm, joined 31 other Wisconsin businesses on the list of companies recognized by the League of American Bicyclists for their efforts to encourage biking. Gunderson Lutheran offices in Prairie du Chien and Sparta also received bronze designation in the latest awards, issued in October.
Keyes is a founder of Milwaukee Business by Bike and a principal in Midwest BikeShare Inc., which plans to launch a bike sharing system in the city next year. Working with Trek’s B-cycle, Midwest Bike Share plans to install 25 kiosks with 250 bikes for short-term rental.
In an earlier interview, Keyes described the need for bike sharing in Milwaukee: “If we want to be a competitive city and attract top talent for jobs, we need this. This says we’re not a city confined to the automobile; we’re a city on the move.”
Over the last decade, Keyes has donated hundreds of hours of legal work to the expansion of the Hank Aaron State Trail, primarily helping to coordinate the necessary land transfers and working with the Menomonee Valley Partners Inc. He commutes to work by bike every day, riding in suit and tie along the Oak Leaf Trail.
The League recognized that work and Foley’s commitment to providing a work place conducive to commuting by bike. The firm, with 595 employees, has on-site showers and a business casual work environment.